The Scotch Whisky Association – Firing on All Cylinders

News reaches us from industry sources us that the SWA has parted company with another two of its longstanding directors.

Deputy Chief Executive, Julie Hesketh-Laird and Public Affairs Director, David Williamson, have left the association after 12 and 20 years of service respectively. Interestingly this will now leave the SWA without two of it’s most senior directors , heavily experienced in technical matters, trade and public affairs, as the UK industry enters some of it’s most serious and significant discussions of recent times. I think this is what is known in civil service speak as a “brave” decision.

Under the previous CEO David Frost, two directors, Martin Soper and Campbell Evans, departed. Frost himself only celebrated two full years with the association before leaving for a role trying to control Boris Johnson. Now a further 30 plus years of industry knowledge will leave the association. While it is absolutely the right of any CEO to establish the structure they need it does seem odd that at the SWA the way to achieve this is to remove directors with industry background and experience.

I wonder if they can sub-let some of the increasing spare amounts of space at the Edinburgh HQ?

Sacred Distillery Tastings- Gins

My tasting follow up from the Sacred Distillery visit  below.

It was a pleasure to try some really interesting and different products and to experience how a innovative production method really can influence flavour.

 

Sacred Gin 40%abv

On the Nose:

Backbone of slight woody earthy note with pine and juniper to the fore. Hints of citrus but more as a supporting note.

Palate:

Sort of orchestral with flavours taking over from each other, citrus- led by grapefruit gives way to juniper and then spice notes with a hint of pepper and floral toward the end.

Finish:

Long, very long, with the pepper and floral giving a great balance- mouth coating and full.

Overall:

Different waves of flavours- delicious.

 

Sacred Pink Grapefruit Gin  43.8%abv

On the Nose:

Grapefruit to the fore but not overpowering with piney juniper and further citrus in the background.

Palate:

Nice and full on the palate- good structure provided by juniper and soft spice with the pink grapefruit and citrus giving lovely high notes before the grapefruit dominates.

Finish:

Moderately long

Overall:

Nice way to showcase the technique through a single flavour.

 

Sacred Cardamom Gin 43.8%above

On the Nose:

The Guatemalan Cardamom is to the fore with juniper and slight citrus playing a supportive role.

Palate:

Spiced and exotic- warming a little on the palate but lovely aromatic and soft spice notes.

Finish:

A touch of astringency on the finish.

Overall:

Again great expression of a single flavour- useful in cocktails or possibly even taken long with a curry.

 

All available from :

www.sacredspiritscompany.com

www.masterofmalt.com